CHINA IN CROWD is born with one idea in mind: to develop international business projects in Spain and China with a fresh approach, making use of new trends in collaboration, networking, field work and ‘thinking out of the box’ as our basis when taking on a project.

CHINA IN CROWD is a network of specialists in business development in Spain and China, two increasingly westernized markets showing at the same time strong and rooted customs.

Desde CHINA IN CROWD approaches the 21st Century market using 21st Century tools: creativity, innovation, field work, strategy and, more importantly, our professional experience gained through the work and collaboration with people and organizations in both continents.

Our goal is to bridge markets and people, not only financially but also culturally. We are aware that commercial success in Spain and China stems from personal success which involves accepting and understanding people from different cultures that share common interests in the so called guanxi.

Our values and philosophy are informed by our enthusiasm and conviction in each of our projects, the professional and personal relations we establish throughout our collaborations, our long term approach and a simple and transparent style that is yet challenging and goal oriented.

CHINA IN CROWD es… work in progress