Business strategy

We offer you advice by looking at the socio-economic situation of Spain and China, current trends in the field of activity, new market actors (clients, competitors), distribution channels and new pathways to market entry, regulatory restrictions and trading opportunities.

We can develop a customized plan of action based on your company’s product/service and the market idiosyncrasies in Spain and China that includes: adaptation of the product/service, pricing policy, concrete access pathways and communication policy, all based on the company’s position in the market and its target clients.

We offer comparative analysis, in selling points within Spain and China, of products (and prices) likely to compete with your company’s offer which includes: product, labeling, packaging and sales strategy.

We analyze your competitors’ business strategies: market position, product strategy, pricing strategy, marketing strategy, strategy for growth in other countries, how to make business with locals in Spain and China, promotion and communication strategy in the market.

Our ongoing monitoring of different parameters (market, competitors, clients, technology, etc.) is defined by your company’s need to gain control in those areas which will have an impact on the company and its trading success. Some examples include the competitors’ new products, new market niches, real demands of potential clients, changes in the sector’s regulation, etc.