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Chinese tourism in Spain
How to attract Chinese tourists to Spain? The Chinese tourist is already known as the 21st Century tourist, both because of the exponential growth of China outbound tourism and what makes it unique: out of season vacations, longer duration holidays and above all a greater economic expenditure.
The specificities of such tourists are well known in the sector as well as the need to adapt the tourist offer to their cultural needs.
Our experience in the Chinese market regarding this, our knowledge of their habits on holidays as well as our ongoing study of the Chinese tourism, and the market contacts we have developed with Chinese travel agencies, tour operators and specialists in communication and promotion of travel destinations allow us to offer the following services:
Planning of travel destinations to attract the Chinese tourist.
We develop and implement projects to adapt the offer of the travel destination to the opportunities offered by the Chinese tourism in Spain, in different tourist areas: cultural, gastronomic, language educational, etc.
Visita nuestro proyecto para la creación de una Plataforma receptiva de turismo chino.
Adaptation of tourism establishments.
Training services for tourist establishments such as hotels, clubs, or other tourist-related companies, for their adaptation to the Chinese tourist. Everything you need to know about Chinese culture, customs, payment methods, personal contact.
Marketing strategies for on-line tourism.
Digital marketing strategy adapted to the goals and position of the Spanish tourist offer in China including: strategy in Chinese social networks, micro-blogging, email marketing.
Preparation of commercial agendas.
Preparation of commercial agenda and interviews with agents that meet your organization’s requirements (tourist agencies at origin, tour operators, on-line sales agents, tourist agents). This includes the services of an interpreter who will accompany you in your different business visits. In addition we can carry out the commercial representation of your company or organization in such visits.
Representation in trading fares and events management.
Commercial representation in the main tourist trade fairs in China such as China Outbound Travel & Tourism Market (COTTM, Beijing), China International Travel Mart (CITM, Kunming) IT&CM China, World Trade Fair (WTF, Shanghai), International Luxury Travel Market Asia (ILTM, Shanghai), Beijing International Tourism Fair (BITE, Beijing), Incentive Travel & Convention, Meetings (IT&CM China), etc. as well as organization of presentations of tourist destinations, press conferences, road-shows, etc.
Similarly we can organize FAM trips with tour operators, journalists and opinion leaders in the tourist industry of China.
Representative office
Commercial representation services in China of your tourist company providing you with an employee that will follow-up your contacts, attend meetings and commercial visits, and promote your tourist offer in the market. Follow up reports of the commercial activity carried out may be sent periodically.
Translations and Interpreting
Learn about our services in Translation and interpreting
Who are our services aimed at?
The above services can be adapted to better suit the needs of organizations in the tourist industry such as:
- Public bodies and associations, tourist destination promoters,
- Tourist agencies in destination,
- Hotels and tourist accommodation,
- Sport clubs,
- Universities, business schools and professional training institutes,
- Events management companies, MICE, etc.
